Tuesday, February 14, 2012

The case of heroes.

A friend of mine shared this on her facebook wall today:


I'll be the first to come out as anti-war.  In my younger days, I identified as a pacifist, and while I no longer think such a concept is feasible or sustainable, I still vouch for peace and hate the glorification of war.  Violence can be necessary, and makes for excellent stories, but in reality it should never be celebrated.  I also am not much of a supporter of troops.  I don't hate them, but I don't feel that they need to be celebrated for serving in wars and conflicts that I believe to be unjust.  These are minor points, however, and I'm more interested in addressing a meme that this particular post exemplifies.  For the sake of this argument, I'm going to speak from a standpoint that supports our troops wholeheartedly.  I can't find an exact term for the meme, so I'll call it the "celebrity over soldier" meme.

The "Celebrity over soldier" meme is this idea that springs up every time a celebrity dies.  Someone decides to point out the great tragedy that this person is mourned while soldiers die and are ignored.  I understand the sense of outrage, especially if you know someone who serves or has served in the military, even more so if that person has suffered in the line of duty.  They served valiantly and protected us, doing something truly great for our country, yet they are forgotten over some random actor, singer, or politician.  Yet if we detach ourselves from the situation and observe the phenominon of mourning from an objective distance, it may be more clear.

Our mourning has no bearing on the objective importance of the death.  When my pet cat died over a year ago, I cried deeply for hours.  When a student in my high school, two years my junior, committed suicide, I felt panic over the notion of death but no tears.  The magnitude of my grief over this mere feline, an animal I would weigh as less important than that of a young human life, was far greater.  We do not mourn because tragedy has befallen someone else.  We mourn because tragedy has befallen us.  Is my cat, whose ashes still rest on my mantle, in any pain or suffering now?  Does he need my sympathy or sadness?  No, my sorrow was for myself, to live without him.

For a celebrity it is much the same.  Some may take it to extremes, but for most the grief is simple.  Celebrities are famous because they have made themselves a part of our lives in some small way.  Whitney Houston's version of "I will always love you" is a classic, and many have been moved by her music.  For me, the death of George Carlin in 2008 was a sad event, as I adored both his standup routine as well as his work in Dogma and Jay and Silent Bob Strike Back, among others.  We mourn them because they contributed something directly to our lives.  We may have their old material, but there will never be anything new.  They were a known quantity, and now they are gone.  We mourn for ourselves.

A dead soldier, heroic though his death may be, is a relative unknown.  There are hundreds of thousands of soldiers serving actively in the US and abroad, and we do not know them individually.  While we have holidays to celebrate their service, we do not know the names of every single soldier.  From a purely objective standpoint, we have not personally lost anything in their death.  If we did not at the very least know of them in life, mourning them in death is disingenuous.

Their service is not to be discounted, of course, but their death does not detract from our way of life; if anything, it promotes our way of life.  They fight to protect us and our interests, and it is that sacrifice that allows us to mourn for celebrities whose deaths mean they will no longer entertain us.  It is not sad, or wrong, or stupid for us to mourn the loss of Whitney (although honestly I think anyone who spends more than a few minutes thinking, "oh how sad" about any celebrity may need to rethink their priorities of what's important in their lives).  Those soldiers died to give us security, a security that means we can worry more about entertainment than whether we'll see the sun tomorrow.  That should be honored, certainly, but not mourned.  Mourning dead soldiers we never knew cheapens their sacrifice and makes their lives important only in their death.

Wednesday, December 21, 2011

Christmas

Maybe it's the years raised in a primarily catholic home talking.
Maybe it's the traditional (fake) Christmas tree, with its star trek ornaments mixed among armies of santas and hosts of angels.
Maybe it's the music, with all it's cheesy traditional goodwill.
Maybe it's seeing my uncle, my aunts, and my parents again.

I don't really know what it is exactly that does it, but I really like Christmas.  For some it's a celebration of the birth of their manifest deity, while for others the season celebrates the shortest day of the year and the return of the sun.  Be it Yule, or Christmas, or Hanukkah, or Kwanzaa, for many it's a deep religious celebration.  For me, and many others, it's a celebration of togetherness, of family and friends, and of love.  For all the stress, and rampant commercialism, and rampant religious fundamentalism, it still has that joyous allure for me, and while I'm right there with my fellow atheists in arguing for separation of church and state, and demanding we respect all the different traditions during this time while keeping the "christ" out of "christmas," as that special day nears I find myself caring less and less about the politics of it and more about that simple togetherness.

I'll be seeing my Uncle this Christmas Eve.  My uncle is fun, and I love seeing him every Christmas.  He's also a fundamentalist conservative Christian.  He's also a former hippie.  He's ridiculous in so many ways, yet I still love seeing him.  Every year there's worry of drama, of him finally confronting me, of me finally telling him that I'm an atheist and I don't give a damn about his stories of my miracle birth due to his prayers, or of us simply going at it over the dinner table as we argue one way or the other.  It hasn't happened yet, even though I've been a nonchristian for many years.  Does he know I'm not christian?  I think he may suspect it, but I doubt he realizes I'm a dyed-in-the-wool atheist.  Does it matter?  No, not really.  Even though there may come a christmas where we end up having that confrontation, I'm still happy to see him.  He's fun and I like him.  I like his wife, my aunt.  I like his sister, who is far more liberal and far more entertaining.  I like seeing them all, because it's Christmas.

This Christmas eve I'll be eating carrot pudding, watching A Christmas Carol (the original black and white version.  My family are purists for the classic), and enjoying one another's company.  Things will have changed.  This Christmas my grandmother won't be at her house.  I won't be obligated to take her portion of christmas dinner down to her.  She's not well and it won't be quite the same, but I'll still get to see her.  This Christmas will also bring newer blessings with it.  Tomorrow I drive to the airport to pick up my girlfriend, who will be spending Christmas with us.  She'll get to meet my parents for the first time, see the house I grew up in, and will be a new addition to my christmas tradition.  I like that.  My Christmas will be different, but it will not be bad.

Twenty years ago I cared about presents and loathed the ceremony of Christmas dinner.  I barely remember it.
Ten years ago I was still a catholic and was home for winter break after my first semester at Gonzaga.  I was going to be a famous writer one day and majored in English.
Five years ago I was so very, painfully new age, and I was just going back to school after a very long break, having left Gonzaga for various reasons.
Two years ago I was still religious, but only barely, and I had decided I loved science more than english.
A year ago I was an atheist, and knew that I loved science more than teaching.
Today I am still an atheist, and still remain committed to my goals from a year ago.  What is new is my beautiful girlfriend, who makes me feel like I can accomplish anything.

Looking around me, at the tree I decorated, at the life I had before and the life ahead of me, at the dining room table I grew up sitting at, I feel joyous.

Merry Christmas to some, and to the rest may you feel joy in whatever way you choose.

Thursday, December 15, 2011

Don't give money to fetus-killers!

Ruh Roh.  Some funding from some bibles supported an organization that supports a program that happens to be put on by an organization that also sometimes provides abortions:

A Christian publisher is withdrawing copies of the "Breast Cancer Awareness Bible," from stores because the Bible helped raised money for the Susan G. Komen Foundation, which contributes to Planned Parenthood.

Oh, well, it's Planned Parenthood, and that's a bad name among Christians.  They probably put all of those funds to aborting fetuses and dancing naked in a wiccan circle, the heathens.  So I guess it's okay.

"Though we have assurances that Komen's funds are used only for breast-cancer screening and awareness, it is not in keeping with LifeWay's core values to have even an indirect relationship with Planned Parenthood," he said
Oh, so the money's all going to breast cancer screening and research?  Well...but it is Planned Parenthood, and they're evil bastards, what with the aborting and promoting promiscuity and whatnot.  Just fund some other company doing breast cancer screening and research.

"In all cases, Komen funding is used exclusively to provide breast cancer programs, including clinical breast exams conducted by trained medical personnel," stated the release. "It's important to note that Komen will only make grants to non-profit organizations. As many mammography providers are for-profit entities, we are only to fund mammography services through grants made to local non-profit service providers."



As long as there are vulnerable communities in need, said the release, "Komen will fund the facilities that can best meet those needs."

So you're saying that you really just went for the group that's going to do the most good in the community?  Well, okay then, but still, our Bible-money shouldn't go to such an evil, underhanded organization, no matter how much good it does!

The Komen Foundation issued a statement Thursday afternoon contending that there were "no dollars going to Planned Parenthood programs" from sales of the Bibles.
...crap.

So basically the Bibles were pulled from the shelves because a portion of proceeds went to an organization that redistributed said funds to nonprofits that would help with breast cancer screenings, awareness, and the all-important research....but that organization sometimes put funds into Planned Parenthood-sponsored breast cancer clinics.

How very righteous of them.

Tuesday, December 13, 2011

Antivaccination: how Low Can you Go?

Obviously lower than one might originally think, with books like this:


Since when were Measles "marvelous?"  It's one thing to make fallacious arguments about vaccinations, it's another to take those arguments and use them to teach children to embrace potentially life-threatening diseases.

Yick.

Tuesday, December 6, 2011

Flu Vaccine: Dishonest stat-skeptics

Well, I haven't found anyone else writing about this, probably because it's downright silly, but there's some people out there arguing that the seasonal influenza vaccine is only 1.5% effective.

Specifically, what happened is that a study published in the prestigious journal The Lancet revealed that flu shots provide only “moderate protection” against the flu, and in some seasons is altogether “reduced or absent.”
Specifically, the Lancet said the vaccine is about 59 percent effective. But when you break the numbers down statistically, what it really works out to is that the vaccine prevents flu 1.5 times out of 100.
That’s right. Using the Lancet’s own numbers, statistics show that the vaccine only works 1.5 times out of 100.
Wow.   Sounds pretty damning, and if it were actually true, I might have to rethink my position on the flu vaccine debate.  What we have here is very creative statistics.  The link they provide regarding the 1.5 times out of 100 effectiveness goes to a letter to the editor written by "J.L. Craig, BSN, PhD."  I'm fairly certain the individual in question is one Jennifer Craig, who has written several books against vaccinations and is now retired, so I haven't had much luck on a cursory search of PubMed to see what kind of research she did.  One of my favorite authors over at science-based medicine did a book review of a bunch of anti-vax books, and one of hers was critiqued (It's #6 if you care to get his impression).  She's very clearly anti-vax from her statements, and if this is the same individual then there's some clear bias going in.  That's fair, though, I have clear bias towards vaccination.  Let's look instead at the statistical ploy she uses in her letter:

... let’s examine the study to see how this spin transpired.
This was a meta analysis, meaning that the researchers used data from 28 previously published random controlled trials between 1967 and 2011. The control group, n=13,095, consisted of non-vaccinated adults who were monitored to see if they got confirmed influenza. Over 97 per cent of them did not. Only 357 got flu which means that 2.73 per cent of these adults got the flu in the first place.
The treatment group comprised adults who were vaccinated with a trivalent inactivated influenza vaccine. According to the study, 1.18 per cent got the flu.
The difference between these two groups (2.73 – 1.18) is 1.5 people out of 100. In other words, the flu vaccine did nothing for 98.5 per cent of adults in the studies.
Now in all fairness, she is technically correct.  In those studies 98.5% of people who had the flu shot were unaffected.  They were either already not going to get the flu shot or they got the flu even after having gotten the shot.  Only 1.5% of the people who got the flu shot benefited directly from it.

Does this mean that the flu shot was only 1.5% effective?  Well, no.  Let us say that, in some hypothetical world, a flu vaccine was developed that was perfect.  If you got this vaccine, you were guaranteed not to get the flu.  Not a single person got sick.  We would all agree that this shot was 100% effective.  If you got it, you wouldn't get the flu.  According to her statistical analysis and assuming the same morbidity from the study, the difference between vaccinated and unvaccinated would be (2.73-0.00) or 2.73 people out of 100.  So even with an absolutely, 100% perfect flu shot, it would still do nothing for 97.27 per cent of the population.  Does that mean the shot was only 2.73% effective?

The problem here seems to lie in the numbers.  Our puny mammalian brains have trouble comprehending numbers and making them work.  That's why it's easy for people to get confused by billions vs millions and for us to see a vaccine that cuts the number of infected people by more than half as "only 1.5% effective."  Statistics are easy to manipulate, and it's very easy to use numbers to make your case sound better.

What really gets me is Dr. Craig goes on to accuse the cdc of lying with statistics:

So where did the media get 60 per cent effective? It’s called lying with statistics. First you take the 2.73 per cent in the control group who got flu and you divide that figure into the 1.18 per cent of the treatment group who got the flu. This gives you 0.43.
You then say that 0.43 is 43 per cent of 2.73 and claim that the vaccine results in a 57 per cent decrease in flu infections. This becomes the 60 per cent effectiveness claim.
Erm, Hi.  Pot, Kettle.  Perhaps you've met?  If we really wanted to lie with statistics, we would argue that, since only 1.18% of vaccinated people get the flu, the flu shot must be 98.82% effective.  Now there's some blatant dishonesty for you.

One thing that's also difficult to work with here is that none of these studies involved working with the flu at pandemic levels.  60% efficacy only means a percentage of the population when flu levels are fairly low, but should they reach levels such as in 1918, where roughly 500 million were infected, that means 250 million people avoid the flu if they were all vaccinated.  (At the time that's roughly 30% of the population...that would mean, hopefully, that only 15% of the vaccinated population would get sick).  This is all hypothetical, of course.  More studies would be needed.  Further, the presence of protective immunity may also further reduce the number of people who get sick from the flu.  The higher the number of vaccinated people and the better the vaccine, the greater the herd immunity.  We like herd immunity, since it means the immunodeficient get some protection as well.

I will say one last thing: the mercola article is correct in pointing out that this lancet study showed zero efficacy in some seasons.  That happens.  It's always an educated guess as to which strains of influenza will hit us from year to year, and it would be unreasonably costly to vaccinate us from every flu strain we're aware of.  Even then, it might mutate into something we're entirely unprepared for.  That's part of why we will probably never beat the flu the way we beat smallpox.  I wouldn't ever argue that the flu vaccine is perfect, or even close to perfect.  The only argument I make is that it's the best defense we currently have against a virus that has a proven history of causing pandemic level infections in our population.  You may disagree, and that's fine.  I'm certain I'll get at least one comment arguing that the flu vaccine is bad or, at the very least, unnecessary, and that's fine, too.  My biggest beef is only when others take statistics that say "well, maybe it's only 60% effective instead of 78%" and instead argue that the flu shot has been proven to be pointless.  Don't do that.  It's dumb.

Further Reading:

Mark Crislip on Flu Vaccine Efficacy

WebMD Flu Vaccine FAQ

Tuesday, November 22, 2011

Reason clouded by hate.

There are days I really dislike some of my fellow atheists.  This is one of those days.

During Skepticon (a convention I really wish I could go to one year), a Gelato store owner a block away posted this obviously offensive, mockworthy sign.
Skepticon is not welcomed to my Christian Business
This emphasizes my previous complaint about atheists being treated as vile, untrustworthy, generally-not-nice people, and when I first saw the blog post displaying the photo my immediate reaction was to laugh, discount the guy as a bigot, and move on with my day.  I gave it no more thought until I saw this (apparently) genuinely honest apology from said store owner.

To the World:

Hello, my name is Andy and I’m the owner of Gelato Mio, a gelato shop located in Springfield, Missouri. There has been quite a lot of buzz and discussion concerning a picture of the sign I briefly posted in my front window Saturday evening. I’d like to take this opportunity to tell my story and offer a heartfelt apology to your community. I messed up, plain and simple. This is NOT an excuse, but how it happened from my perspective.

I decided to welcome the convention downtown by offering the attendees 10% off their purchases at my store. A lot of the group from the convention were stopping by, being very polite and enjoying my Gelato. Saturday night started out as a great night. Once the store slowed down, I decided to walk down the street to learn more about the convention, fully thinking it was something involving UFOs (“skeptics”). What I saw instead was a man conducting a mock sermon, reading the bible and cursing it. Instead of saying “Amen”, the phrase was “god damn”. Being a Christian, and expecting flying saucers, I was not only totally surprised but totally offended. I took it very personally and quickly decided in the heat of the moment that I had to take matters into my own hands and let people know how I felt at that moment in time.

So, I went quickly back to my business, grabbed the first piece of paper I could find, wrote the note and taped it in my front window. This was an impulsive response, which I fully acknowledge was completely wrong and unacceptable. The sign was posted for about 10 minutes or so before I calmed down, came to my senses, and took it down. For what it’s worth, nobody was turned away. I strongly believe that everybody is entitled to their beliefs. I’m not apologizing for my beliefs, but rather for my inexcusable actions. I was wrong.
Guys, I really don’t know what else I can do to express my apologies. I’ve received dozens of calls and hundreds of emails since the incident, and have done my best to reply to each and every one and express my regret for what happened. For the thousands of you whom I’ve offended, I sincerely apologize. I hope you can find it in your hearts to forgive me. This is me as a human being sincerely apologizing for my actions.
To those of you who accept my apology, Thank You; it means a lot. To those of you who haven’t, I hope you will. I’m just a 28 year old small business owner who made a big mistake. I hope you see that I have not made any excuses, I’ve owned up to what I did, and I apologize.

For what it’s worth, an Atheist reached out to me to help me work through all of this and contact your community directly. I graciously accepted his offer.

I will give everyone who comes to my store this week 10% off as a token of my apology. Really, what’s more universal than ice cream?

Sincerely, Andy
Good for him.  Maybe it's clever PR trying to get past the stigma he placed on his shop, but it seems to me like the guy had a gut reaction, overreacted, and wanted to express his apologies for being a douchenozzle.  I think most reasonable people would take it at that, understanding that when we get offended, we tend not to think rationally.  This isn't a christian condition, so much as it's a human condition.  If someone attacks something you value, the first reaction is almost always to go on the defensive.  I know I have on more than one occasion, and I've seen it in my believer and nonbeliever friends.  This is part of my issue with the notion of the sacredness of anything.  If we allow ourselves to be offended by ill-treatment of objects, it clouds our judgement and keeps us from being logical about the issue.  He was affected by this ill logic due to the mistreatment of his sacred book, and overreacted.  The logical response was to understand, shrug it off, and move on with our lives.

PZ Myers doesn't agree:
There is an asymmetry here. GelatoGuy lives in one of the most religious countries on earth, in a particularly intensely religious part of that country, and in a moment of smug self-righteousness, felt he could openly discriminate against people who do not respect his beliefs. And now he thinks he can walk away, forgiven, and return to his blithe happy Christian pocket universe, just by saying a few words. And we, of course, will turn around and think he’s a nice , sincere, classy guy.

Meanwhile, we will still be regarded as the least trustworthy minority in the country; we still have to deal with the fact that we are excluded from the political discourse; we still have to walk into courtrooms with the ten commandments on display; we have to watch these nice, sincere, classy people elect gay hating bigots, anti-science know-nothings, and flaming misogynists to high office…but hey, they’ll apologize to our faces when they risk losing our business. And then go back to church to listen to their priests fulminate against the godless, go into the voting booth and vote against civil rights, go to their school board and piously try to ram their faith into our children’s faces.
I understand his rage.  Christianity as a whole has a very cushy position in America, and the kind of discrimination he displayed is fairly common in certain parts of the US.  Atheism as a movement is regarded poorly, and people think poorly about us.  Yet it seems that PZ and others have lumped all Christians into the same category: people in Jesus-bubbles who can't see atheists in any kind of positive light.  I understand that sentiment, too.  My own mother had the emotional reaction that she was a failure as a parent because I turned to atheism.  Eventually she came to understand and respect my decision, and we're past that point, but that gut reaction is a common problem that many believers share.  Becoming an atheist is like becoming a convicted criminal to many.  You've gone down a notch in the quality of your character by becoming one.

So yes, PZ is very much in the right to be offended, but the offense of the many does not justify disrespecting a single man who, while somewhat prejudiced against us, openly admitted that what he had done was wrong.  Whether he feels we're immorally bankrupt, he acknowledges that treating us like second-class citizens is inappropriate.  No one should discredit this man for being offended.  He has the right to be offended.  Hell, he should have been.  From what I understand, it was intended to be an offensive piece.  He made a really dumb, bigoted mistake, and owned up to it.  What's more awesome than that?

I really like "friendly atheist" Hermant Mehta's take on it:
No one’s letting Andy off the hook for being a bigot. He still disapproves of atheism. Who cares. The point is that he (now) knows that his act of discrimination was wrong. We ought to show some appreciation when someone admits they made a mistake, even if the person isn’t completely on our side of the big picture. The next step is to get him to realize why there’s nothing wrong with what was said at Skepticon in the first place, but that’s a separate battle.

What I don't like is what one of his commentors said:
I completely disagree that this makes everything okay. Say he heard that Pride Day was going on and thought it was some patriotic gathering; he instead saw gay couples kissing, and subsequently banned them from his establishment as a kneejerk panicked response? That would not be quickly forgiven, likely by many; why should this be treated any differently when the bigotry was just as real?
I see a couple of key differences here.  The first is that gay couples kissing is not designed nor intended to offend, just as skeptical people sitting down and talking about the flaws of religion or generally making logical arguments are not designed to offend.  The second is that yes, I think the example she gave here should be treated with the same level of forgiveness.  People can be dumb and bigoted, and cutting them off doesn't give them the exposure to get past those prejudices and move past a place of ignorance and into a place of knowledge.  PZ may think people should be confronted with full-frontal atheism from the get-go...

Perhaps, on the schedule, we could print little chili peppers next to the titles of the talks? No peppers means it will praise Jesus, five peppers means the content will send any Christian listeners straight to hell?

I find this whole idea far more offensive than what GelatoGuy did — it is atheists and skeptics rushing to self-censor themselves, to mark some of their ideas as publicly shameful, and to acquiesce to ignorant public opinion. I’m not going to support that kind of behavior at all: sure, welcome the public, including delicate Christians like GelatoGuy, to the event, but don’t coddle them. This is who we are. Be proud.

 
...and I can appreciate that sentiment.  Yet it's not offensive to suggest that he first listen to a milder voice of atheism.  People view atheists as belligerent, condescending assholes, and the best way to break a prejudice like that is to show someone an example of an atheist who isn't a belligerent, condescending asshole.  We can be proud of who we are yet also be reasonable people, starting with little baby-steps and moving onto the great leaps of grokking our ideas.  I became an atheist because of reasonable people who didn't push me, followed by belligerent assholes who challenged me.  I think there's plenty of room for the dicks of the atheist community just as there's room for the "accomodationists," and for PZ to think that being accomodating and friendly is worthy of rage is deeply offensive and, dare I say it, foolish.

There's got to be a middle ground somewhere.  There's room enough in this movement for the obnoxious and the soft-spoken, for the belligerent and the peaceful, for the offensive and the accomodating.  Yet even the most obnoxious shouldn't look at a man's apology as a reason to condemn him.  Give him a bloody chance to grow from this experience and realize that being an atheist doesn't make us immoral, indecent, or evil.

Wednesday, November 16, 2011

Here we go again.

A friend on facebook posted a link to a new study showing just how much everyone hates us atheists, arguing that this hatred stems mostly from distrust.  I wouldn't have felt the need to comment on this originally; it's a sad but true fact that people distrust atheists, that we're one of the most hated groups in the world, yadda yadda yadda.  Then I saw this part of the study:

 this description — of an individual who commits insurance fraud and steals money when the chances of detection are minimal — was only seen as representative of atheists and rapists, and people did not significantly differentiate atheists from rapists.
Read the link presented by the Friendly Atheist to see the whole scenario, but I promise you it doesn't paint a good picture.  It doesn't say "oh, all people think atheists are awful," but it does say when people make logical fallacies of inference, they view us as just as awful, immoral, and corrupt as a rapist.

This is unacceptable.

Why is it that we live in a world where belief in an unproven and to some degree unprovable phenomenon is the mark of good morality?  Why are we constantly viewed as cesspools of greed and villainy, time and time again?  I've been spared the bulk of this treatment on most cases.  I'm fortunate enough to be surrounded by friends and people who either are also atheists or, at the very least, are areligious.  Yet even still it happens.  I've been told before that my atheism is just a phase, and I made my own mother ask her friends if she was a failure when I "came out of the atheist closet."  She came to respect my decision over time, and I respect her for that, but then there are other, more recent examples.

When my girlfriend and I "went public" with our relationship, linking our profiles on facebook, one of her coworkers came to her and said, "Oh my god, Erin, did you know that your boyfriend is an atheist?"  It's funny, but also more than a little sad.

Ok, I'll admit, this is probably coming across as a little more angry than it ought, but I hate this.  Still, The Friendly Atheist offers good advice, advice to enact change.

Let’s say all of this is accurate. How do we counteract the negative perceptions about us?
Two ways.
First, we have to continue doing community service — serving at food banks, donating to charity, giving blood, etc. Show people that we can be good without god.
Second, we have to let people we trust know that we’re atheists. People think poorly of atheists because they don’t think they know any. It’s a shock to their system when they find out someone close to them doesn’t believe in a god… so shock them! Let them know that someone they already trust is an atheist.
Those two things would do more to reverse the results the researchers found in these studies than anything else I can think of.
So yes.  Friends, I am an atheist.  And yes, we do good deeds not because people are watching, but because it is fundamentally the right thing to do.  The reward is in the success and goodwill of our entire species, because I do have faith.  I have faith in the heart of humanity, in our dedication to others, and I have faith that most people do good deeds not because they are afraid of eternal punishment or hope that they'll "get their reward in heaven," but because it's the right way to act.

And if you think that fear of hell will persuade anyone any more than fear of prison will, I've got a plot of land on the moon I'd like to sell you.